John Broaddus joined TRX in mid 2010 as Vice President, Channel Sales & Alliances bringing a wealth of sales and marketing expertise from a variety of consumer and commercial enterprises. John is responsible for creating and managing the formal channel sales strategy and the TRX reseller program. In addition to channel sales and resellers, he oversees alliances with 3rd party technology and content partners.

Before joining TRX, John was Vice President of Sales at SignUp4, a leading provider of meetings management technology solutions. While at SignUp4, John more than doubled sales revenue, elongated the length of the average contract, helped initiate marketing plans and established significant partner relationships. Before SignUp4, John was Vice President of Sales for Mansell Group, a leading Atlanta-based email marketing company, where he managed customer acquisition campaigns for both major corporate enterprises and emerging start-ups alike.

John has a keen sense of adaptation stemming from his successful endeavors in the music and art industries as well, including recording platinum album in his basement and being a featured studio artist. John's entrepreneurial background has reinforced his ability to invest in long term relationships, to include cultivating products through key industry professionals and companies.

John Broaddus earned a bachelor's degree in Management from Shorter College and an associate's degree in Recording Engineering from Full Sail Center for the Recording Arts.

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