Press Release.


John Broaddus
Vice President, Sales and Marketing, TRX, Inc.
Phone: 404.417.7197
Email: john.broaddus@trx.com

TRX India to Service Regional and Global Customers

ATLANTA, 11 October, 2011 — TRX, Inc. (www.trx.com) (OTCQB: TRXI), a world-leading provider of travel technology, process automation, consulting and data services, today announced continued expansion and traction within India operations.

TRX India has been in operation in Bangalore, India since 2007. With a current workforce exceeding 400 employees, the facility is a center of excellence in innovation and performance for travel technology development and operational support functions.

“Our Bangalore facility reflects India’s highly educated workforce with a depth of expertise in travel operations and technology,” said Kevin Knight, Vice President Europe and Global BPO, TRX. “This expertise allows us to offer several lines of specialized travel fulfillment services as well as technology products tailored to the needs of the Asia Pacific (APAC) region.”

Specialized Services
The TRX India operations center provides a comprehensive set of back office services supporting air, car and hotel online bookings for the world’s largest online travel agencies and global airlines. Services include air fulfillment support spanning the entire scope of operations from pre-booking to ARC and BSP settlements. Other services include hotel contract and production loading, hotel normalization and market manager query. These services are delivered to exacting standards and at high quality rates unmatched by other industry providers to drive down costs, enhance operational efficiency and positively impact client’s bottom lines.

Country Specific Development

TRX India operations play a vital role for product development and support in the region, catering to a variety of customers with front, mid and back-office needs. The local product team’s expertise and regional presence enable local customers to engage and liaise with TRX more effectively. The latest example of TRX’s effort to offer and deploy software solutions tailored for the APAC market is Great Narula Holidays. Great Narula Holidays is a full-service travel management company based out of Gurgaon, India that recently joined the ranks of more than 200 agency resellers worldwide to distribute and support RESX®.
“We have focused on developing our center in Bangalore, the heart of India’s Silicon Valley, to create the necessary infrastructure to serve our global customer base as well as the local region,” said Shane Hammond, President and CEO, TRX. “Our India operation is a critical component of our overall market strategy, enhancing successful client outcomes and growing a local productive workforce.”

About TRX

TRX is a world-leading travel technology and data services provider offering more than 20 software-as-a-service utilities for enabling online booking, profile and itinerary management, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and re-engineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the Company's website at www.trx.com.