ATLANTA, 24 October 2007 — TRX, Inc. (NASDAQ: TRXI), a global technology company that develops and hosts software applications to process data records and automate manual processes, recently held their annual Client Forum in Atlanta, bringing together travel industry players to discuss issues, trends, and the role of technology in all areas of travel distribution and the expense management process.
Some of the industry's leading companies were in attendance and contributed to the discussion, including representatives from Macy's, PricewaterhouseCoopers, American Express, Deloitte, Expedia, Orbitz for Business, Travelocity Business, TravelFocus, Sabre, Delta Air Lines, Disney Corporation, Japan Air Lines and MasterCard.
TRX President and CEO Trip Davis opened the forum with a discussion on next-generation technology based on Web 2.0 and Software as a Service. Discussion was lively regarding this new generation of the Internet economy and web site functionality. Attendees agreed that the days of legacy enterprise systems are over, and travel industry adaptation must happen quickly.
"From YouTube and Facebook to Kayak.com, the opportunities for user-generated content, social networking, and metasearch are just now bursting and are still in their early days. It's critical that we, as an industry, explore and embrace the changes happening for the ultimate benefit of our customers," said Davis. "Additionally, today's travel industry is no longer about systems integration. It's all about data integration and open systems and API's. We will continue to develop our technology to meet these changing needs in three key areas: data reporting, online booking, and reservation processing. We are focused on meeting our clients' needs through consistent service delivery and product excellence. As important is our ability to deliver innovative and next-generation developments."
The TRX Client Forum attendees also discussed and debated how the changing online landscape allows travel buyers, suppliers, and travelers to become smarter and more efficient in the way they operate their businesses and manage travel spending.
"The TRX Client Forum was an opportunity to understand TRX's current software solutions and the ability to offer input for future development. We were also able to see what future advancements and business opportunities could be achieved by vendors and customers alike, collectively working to standardize data collection processes," said Kevin Bird, Senior On-line Technology Consultant, TravelFocus. |
