Press Release.


Stephen L. Carroll
Senior Director, Product Marketing, TRX, Inc.
Phone: 214-346-4758 
Email: stephen.carroll@trx.com

TRX Travel Analytics Reaches Milestone with Over $30 billion in Air Spend Analyzed
TRX Travel Analytics Continues Momentum with New Hotel Sourcing Solution
Atlanta, 26 February 2009 — TRX, Inc. (NASDAQ: TRXI), a global leader in travel technology and data services, today announced its industry-leading Travel Analytics group has achieved a significant milestone of over $30 billion in corporate air travel spend analyzed since its inception in 1999, saving corporations nearly $1billion during that time.

"TRX Travel Analytics has generated great momentum with the corporate client base in providing actionable analysis into their travel programs,” said Shane Hammond, President and CEO, TRX. “Dan Pirnat and his team continue to deliver innovative approaches to help corporations find new ways to achieve cost savings."

TRX Travel Analytics uses patented methodologies to deliver valuable insight which has lead to its success and industry-leading position. The TRX Travel Analytics business has continued to grow and evolve to meet expanding market needs.

During February, TRX Travel Analytics rolled-out the first of several hotel sourcing products, the Hotel Strategy Study.  This patent-pending solution is designed to provide clients with a deep understanding of their hotel program to effectively develop pre-bid strategies. TRX Travel Analytics offers a unique approach to the industry’s challenge of consolidating and standardizing hotel data from multiple sources to produce actionable savings opportunities that management can realize.

A key feature of the Hotel Strategy Study is the identification of hotels in relation to a client’s concentrated area of spend through enhanced geo-coding and statistical methodology.  This type of market profiling helps identify targeted saving opportunities, policy compliance issues, and time saving negotiation strategies.  A few specific benefits include:

•  Improve savings through scenario modeling of alternate brand hotels
•  Save time in generating a targeted RFP deployment that fits the client’s unique hotel policy requirements
•  Understand the degree of hotel brand usage and chain leverage
•  Measure the impact of lost savings from travelers booking outside of policy

TRX Travel Analytics offers deep category expertise and unbiased support to corporations that wish to actively manage travel procurement and spend analysis.  Using innovative and patented technologies to power its travel analytics services, the solution helps travel and procurement managers make smart decisions about their suppliers and travel policies, with a focus on achieving practical savings.

 

About TRX

TRX is a world-leading travel technology and data services provider, offering more than 20 software-as-a-service utilities for online booking, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and reengineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the company's Web site at www.trx.com.