Press Release.

Stephen L. Carroll
Senior Director, Product Marketing, TRX, Inc.
Phone: 214-346-4758
Email: stephen.carroll@trx.com

TRX SOLVES HOTEL PROPERTY RECORD STANDARDIZATION CHALLENGES
Hotel Spend Tracking and Cost Reporting Accuracy
ATLANTA, 14 April 2010 — TRX, Inc. (www.trx.com) (OTHER OTC: TRXI.PK), a world-leading provider of travel technology, process automation, consulting and data services, today announces a new and improved solution to the hotel property data standardization challenges affecting travel managers needing accurate hotel spend reporting for overall program management. The Hotel Property Normalization offering provides travel and expense managers with improved reporting data ensuring that no matter where the hotel spend data originates, costs on a property by property basis are correctly assigned as part of the TRAVELTRAX reporting solution. TRAVELTRAX is a suite of travel data management and business intelligence solutions delivered as hosted software with support services which transforms transaction data into actionable insights and enables users to better control costs. Online booking platforms, agency back office systems, GDSs, and credit card issuers often apply inconsistent naming and referencing conventions for hotel properties, making reconciliation and effective management of hotel spend nearly impossible. TRX’s new Hotel Property Normalization offering resolves this issue through leveraging proprietary matching algorithms, analyzing all available components of a hotel property record, refining up to 99.7% of the inconsistently referenced hotel properties in travel agency back office, credit card, and expense reporting data. “When hotel property records are not normalized, the ability to accurately measure hotel supplier program performance and the ability to leverage spend numbers for hotel contract negotiation is lost,” said Kevin Austin, Executive Vice President, TRAVELTRAX. “Travel policy compliance measurement can be placed into question. Non-preferred properties that should be considered for future preferred program inclusion could also be missed resulting in additional lost savings,” continued Austin. “Solving hotel property record standardization increases the confidence our clients have in their data and improves their ability to manage hotel spend,” said Shane Hammond, President and CEO, TRX. “We have an increasingly strong culture of innovation and we will continue to develop leading edge solutions to address real world challenges facing travel buyers.”

TRX SOLVES HOTEL PROPERTY RECORD STANDARDIZATION CHALLENGES

Hotel Spend Tracking and Cost Reporting Accuracy

ATLANTA, 14 April 2010 — TRX, Inc. (www.trx.com) (OTHER OTC: TRXI.PK), a world-leading provider of travel technology, process automation, consulting and data services, today announces a new and improved solution to the hotel property data standardization challenges affecting travel managers needing accurate hotel spend reporting for overall program management.

The Hotel Property Normalization offering provides travel and expense managers with improved reporting data ensuring that no matter where the hotel spend data originates, costs on a property by property basis are correctly assigned as part of the TRAVELTRAX reporting solution. TRAVELTRAX is a suite of travel data management and business intelligence solutions delivered as hosted software with support services which transforms transaction data into actionable insights and enables users to better control costs.

Online booking platforms, agency back office systems, GDSs, and credit card issuers often apply inconsistent naming and referencing conventions for hotel properties, making reconciliation and effective management of hotel spend nearly impossible.

TRX’s new Hotel Property Normalization offering resolves this issue through leveraging proprietary matching algorithms, analyzing all available components of a hotel property record, refining up to 99.7% of the inconsistently referenced hotel properties in travel agency back office, credit card, and expense reporting data.

“When hotel property records are not normalized, the ability to accurately measure hotel supplier program performance and the ability to leverage spend numbers for hotel contract negotiation is lost,” said Kevin Austin, Executive Vice President, TRAVELTRAX. “Travel policy compliance measurement can be placed into question. Non-preferred properties that should be considered for future preferred program inclusion could also be missed resulting in additional lost savings,” continued Austin.

“Solving hotel property record standardization increases the confidence our clients have in their data and improves their ability to manage hotel spend,” said Shane Hammond, President and CEO, TRX. “We have an increasingly strong culture of innovation and we will continue to develop leading edge solutions to address real world challenges facing travel buyers.”

About TRX

TRX is a world-leading travel technology and data services provider, offering more than 20 software-as-a-service utilities for online booking, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and re-engineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the company's website at www.trx.com.